DocMorris and Klarna Team Up to Streamline Online Healthcare Shopping Experience in Germany

Klarna, the AI-powered payments network and shopping assistant, and DocMorris, Germany's largest online pharmacy, today announce their strategic partnership set to redefine the e-commerce landscape for healthcare products in Germany. This collaboration aims to offer shoppers a seamless, fair and secure payment experience, while further enhancing the convenience and accessibility of healthcare products.

As part of this partnership, Klarna has been live since early November on both the e-commerce platform and the marketplace of DocMorris, integrating two of its popular payment solutions, "Pay in 30 days" and "Pay now", with the latter including direct debit and bank transfer options. Klarna's "Pay in 30 days" product is an interest-free payment option that facilitates a comfortable and flexible shopping experience for customers by allowing them to complete their payments 30 days after making a purchase.

"We are excited to join forces with DocMorris to transform the online healthcare shopping experience in Germany. Klarna's mission is to make shopping smooth, safe, and secure. By integrating our payment solutions into DocMorris' platform, we provide German consumers with greater flexibility and simplify their access to essential healthcare products. Together with DocMorris, we are committed to ensuring that healthcare shopping is not only convenient but also a seamless and enjoyable experience for all" said Nicole Defren, Head of Germany at Klarna.

"We are delighted to partner with Klarna to further enhance the online shopping experience for our valued customers," said Michael Veigel, CFO DocMorris Germany. "At DocMorris, our mission is to provide easy access to healthcare products, and through this partnership, we can leverage Klarna's innovative payment solutions to offer convenient and flexible payment options. This enables our customers to prioritize their health and well-being with ease."

As online shopping is growing across all product categories with consumers demanding flexible and more convenient access to their favorite products, Klarna´s latest Shopping Pulse survey showcases the shift of buying behavior for pharmaceutical products. Almost half (42%) of German shoppers shop online once a week or more, where a third (31%) of all Germans are already shopping pharmaceutical products online, followed by leisure, sport and hobby products (27%) and beauty products (24%). The partnership of Klarna and DocMorris substantially caters to this growing demand and is set out to make online shopping for healthcare products even more convenient and user-friendly.

Contact for media
Torben Bonnke, Director Communications
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The DocMorris healthcare platform is a wholly owned subsidiary of the Swiss DocMorris AG, which generated external sales of 1,081.6 million euros in the German segment in 2022 with currently 9 million active customers. The platform encompasses all activities related to digital holistic healthcare – from the diagnosis at the online doctor's visit to the pharmaceutical consultation and the required medication, healthcare product or digital solution. The DocMorris healthcare platform is the market leader in online pharmacies as well as the leading provider of health tech solutions in the prescription process and in telemedicine. DocMorris thus creates easy access to all health services in one place for customers with just one click.

Since 2005 Klarna has been on a mission to accelerate commerce with consumer needs at the heart of it. With over 150 million global active users and 2 million transactions per day, Klarna’s fair, sustainable and AI-powered payment and shopping solutions are revolutionizing the way people shop and pay online and in-store, empowering consumers to shop smarter with greater confidence and convenience. More than 500,000 global retailers integrate Klarna’s innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, Nike and Airbnb. For more information, visit